Point Loma Nazarene University FCS 375 Quiz 2 1)The store's identity and the value that customers associated with shopping there and buying its products is referred to as (its) The color scheme that consists of blue and orange is an example of a                                                color scheme

scheme.

4. Strategic merchandise displays employing colorful impact have the power to
5. A drawing that shows how merchandise and selling fixtures should be placed on selling floors, wall sections, freestanding displays, and window presentations is

known as a

6. The store's                                              represents the boundary between store space and common areas of a mall, or the boundaries of rented departments and space

belonging to a department store.

7.                      can be defined as a relationship between the size, scale, or optical weight

of two or more things.

8. To employ                                       balance in a home furnishings display, you might place a

mirror in the exact center of a mantelpiece and split a pair of candlesticks at an equal distance from the mirror's edges.

9. Gian Luidi Longinotti-Buitoni states that shopping should be an emotional experience.

If people believe there is more to a store than a building or merchandise, they will

10. When total sales are divided by leased square footage, the merchant is able to

determine