The package of tangibles that define a service and intangibles that make up a service is referred to as _____

Marketing Dec 20, 2020

The package of tangibles that define a service and intangibles that make up a service is referred to as _____. A) quality output package B) internal services package C) service vision package D) fail-safe package E) customer benefits package

Expert Solution

E) customer benefits package

The customers are required to distinguish between tangibles and intangibles so that all customers could know which products would come in the physical form or which products would come in the non-physical form. So the package of classifying tangibles and intangibles benefit the customers. Hence, this package often falls into the category of the customer benefit package.

Archived Solution

Unlocked Solution

You have full access to this solution. To save a copy with all formatting and attachments, use the button below.

Already a member? Sign In

Important Note: This solution is from our archive and has been purchased by others. Submitting it as-is may trigger plagiarism detection. Use it for reference only.

For ready-to-submit work, please order a fresh solution below.

Or get 100% fresh solution

Get Custom Quote