Ad spending on magazines in the U

Marketing Dec 22, 2020

Ad spending on magazines in the U.S. in 2013 was about:

a. $2 billion

b. $11 billion

c. $17 billion

d. $29 billion

e. $45 billion

Expert Solution

The answer is e. $45 billion.

This is a slight reduction from the $50 Billion spent in 2010 and is largely attributable to the rise of internet marketing (e.g. search engine ads, social media ad campaigns, etc.).

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