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Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products? Explain
Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products? Explain.
a. influence networking
b. viral marketing
c. guerilla marketing
d. POP displays
Expert Solution
The answer is c. guerilla marketing
The promotional strategy uses unconventional means, such as street theater, to encourage WOM about products is C). guerilla marketing.
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