Identify the market structure Coles operates in

Marketing Jan 12, 2021

Identify the market structure Coles operates in. State your reason why.

Expert Solution

Coles is in the supermarket industry, which typically falls into the oligopoly market structure. In oligopolies, there are a "few" firms that sell either identical or differentiated products. In the supermarket industry, there are typically only a few market (typically larger employers). Additionally, long-run profits are possible in these markets, which is also a characteristic of an oligopoly.

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