What factors are considered crucial to the PepsiCo survivals

What factors are considered crucial to the PepsiCo survivals.Suggestions include industry dynamic, industry structure, life cycle, strategic groups, and other elements necessary.
-Evaluate PepsiCo VRIO Analysis
-PepsiCo TOWS Matrix
-What is PepsiCo state of competition position within the industry?
-Evaluate and identify the strength and weaknesses of the Board of Director composition with respect to their affiliation( Who they really work for, the company relationship to PepsiCo, diversity, experience in the industry ) etc.
-PepsiCo 6 Porters Model: threat of new entrants, supplier, buyers, rivalry, substitutes, and other stakeholders