In this essay question you need to use research and examples to make arguments about two issues: 1) how influential the media is; and 2) the need for regulation. First, consider what we know about how media is consumed today and how this is different from 20 years ago. Do these changes mean that media today is less influential than it was? Second, given these changes and your proposed level of influence, how important do you consider regulation? Important: answer this question in relation to one specific area of media specialisation: journalism, advertising, PR, production, or screen-media. 1800 words essay (300 words abstract and 1500 words essay).