Hide Assignment Information Instructions The External Assessment assignment is the third part of your project

Hide Assignment Information Instructions The External Assessment assignment is the third part of your project. It consists of three (3) major parts: CPM, EFE and MPM. Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including your company (your company + two more companies). Provide analytical comments on matrix results, four (4) factors, and cite sources in the APA format. Please submit CPM in excel. Create a Market Positioning Map (MPM) for you company and at least its two (2) major competitors (same competitors that you use in CPM can be used for MPM). Discuss the consumer perception of the companies’ products, services, and marketing strategies. Provide analytical comments on matrix results and sources in the APA format. You may submit MPM in word, excel, power point, or any other format. Complete the External Factor Evaluation (EFE) matrix with ten (10) opportunities and ten (10) threats. Provide analytical comments on matrix results, three (3) opportunities, three (3) threats, and sources in the APA format. EFE must be submitted in excel. Please use the CPM & EFE Template and view the samples posted in this D2L module.