1) A creative brief of a smart watch product inculde   • What is the product or service?  • Who/What is the competition? • Who are we talking to? • What consumer needs or problems do we address? • What does the consumer currently think about us? • What one thing do we want them to believe? • What can we tell them that will make them believe us? • What is the tonality of the advertising? 2

1) A creative brief of a smart watch product inculde

• What is the product or service? 

• Who/What is the competition?

• Who are we talking to?

• What consumer needs or problems do we address?

• What does the consumer currently think about us?

• What one thing do we want them to believe?

• What can we tell them that will make them believe us?

• What is the tonality of the advertising?

2. 3 SWOT Analysis (One on your smart watch/product and Two for each competitor)

3. Social Media Plan

• Explain what platforms you will use for your promotion (Facebook, Instagram, Pinterest,

Yelp, Twitter, etc.)

• Explain what type of posting you will do...daily posts, weekly posts, sponsored ads, etc.

• Please provide an example of the type of promotional material you will use.

• Over a 3 month period, with significant holidays included, how will your social media

campaign be scheduled out?

• What is the portion of the budget allocated for this part of your plan?

4. Direct Marketing Plan

• Explain what type of direct marketing you will use for your promotion (mailers, telemarketing,

email, infomercials, etc.)

• Detail when marketing efforts will be deployed with a calendar of events...when designs will

be completed, when mailings will go out, when calls will be deployed, when infomercials will

air, etc.

• Please provide an example of the type of promotional material you will use.

• Over a 3 month period, with significant holidays included, how will your direct marketing

campaign be scheduled out?

• What is the portion of the budget allocated for this part of your plan?

5. Advertising Plan

• Explain what type of advertising you will do to support your plan (billboards, magazines, web

page ads, radio and TV, etc)

• Please provide an example of the type of promotional material you will use.

• Over a 3 month period, with significant holidays included, how will your direct marketing

campaign be scheduled out?

• What is the portion of the budget allocated for this part of your plan?