DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP Discussion Forum 3 Discussion Forum 3 uses a single-thread approach in which you will respond to an established comment thread

DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP

Discussion Forum 3

Discussion Forum 3 uses a single-thread approach in which you will respond to an established comment thread. That is, you will simply join the conversation that has been started instead of creating your own response to the question anew. The first respondent will need to start the thread.

Refer to the complete Discussion Forum guidelines listed in Module 1.

Discussion Forum 3 will focus on the following question:

How do advanced marketing analytical techniques compare across product- and service-oriented organizations? Are there any differences in their effectiveness?

Remember, each post will need to include a reference to an academic article that supports your position, and you can only use each academic reference once during the course. [MO 3.1]