Leadership can be gained in marketing and procurement channels in the following ways: The firm's resources and size are strong determinants of market and procurement leadership. The more finances at the disposal of an organization, the more likely they are to take charge of market and procurement channels. The distinct branding of an organization can cement its leadership in marketing and procurement channels. A business' brand name, brand design, and trademarks define a particular company. If it is easily recognizable and attractive to the consumers, it will propel the business to the top of the market and procurement channels. Another factor in market and procurement channel leadership is the organization's technical and economic power. If they have well-endowed technology and complemented with economic power, the firm will be propelled to leadership in the procurement and market channels they have since they will have superior means to carry out procurement and marketing.