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Using the Five Forces Model, describe how hard/easy it would be to recruit customers if you were a new nursing home coming into this service area

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Using the Five Forces Model, describe how hard/easy it would be to recruit customers if you were a new nursing home coming into this service area. If you operated a nursing home in the service area, how hard/easy would it be to continue to recruit customers if a new nursing home enters this service area. Remember use the model to explain your responses.