Acquiring a competitor is known as ________ integration Two types of vertical integration Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost

1. Acquiring a competitor is known as ________ integration

Horizontal

2. Two types of vertical integration

1. Forward
2. Backward

3. Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.

Logistics

4. ______ is the sequence of firms involved in performing the activities required to create and deliver a good or service to consumers or industrial users.

supply chain

5. What does RFID stand for?

Radio frequency identification

6. Hidden predictive information from large databases to find statistical liks between consumer purchasing pattens and marketing actions.

Data Mining

7. __________ involves offering several unrelated product lines in a single store.

scrambled merchandising

8. large stores (more than 200,000 square feet) based on a simple concept: offer consumers everything under one roof, eliminating the need to stop at more than one location are known as

Hypermarkets

9. vending machines are considered what type of retailing?

non store retailing

10. Specialty discount outlets focus on one type of product, at very competitive prices. They are referred to as __________ because they often dominate the market.

category killers