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Homework answers / question archive / the instruction is in the file I upload

the instruction is in the file I upload

Business

the instruction is in the file I upload. My brand is Apple, product is iPhone
 

 

Focus Product or Service

 

Competitor (Name)

Competitor (Name)

Product Attributes

 

 

 

Quality

 

 

 

Durability

 

 

 

Reliability

 

 

 

Performance

 

 

 

Packaging flexibility

 

 

 

Warranty

 

 

 

Brand

 

 

 

Company Attributes

 

 

 

Reputation

 

 

 

Industry Leadership

 

 

 

Facilities

 

 

 

Ease of doing business

 

 

 

Distribution channels

 

 

 

Ordering convenience

 

 

 

Returns, credits, etc.

 

 

 

Salesperson Attributes

 

 

 

Knowledge/expertise

 

 

 

Responsiveness

 

 

 

Pricing authority

 

 

 

Customer orientation

 

 

 

Honesty/integrity

 

 

 

Follow-through

 

 

 

Presentation skills

 

 

 

 

Instructions:
1. Identify the two competitors to which you are comparing your focus product or service.
2. Rate your focus product or service and the two competitors as low, medium, or high for each of the attributes in the table.
3. How will you highlight the competitive advantages of your product or service to differentiate it from the competition?

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