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the instruction is in the file I upload
the instruction is in the file I upload. My brand is Apple, product is iPhone
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Focus Product or Service
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Competitor (Name) |
Competitor (Name) |
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Product Attributes |
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Quality |
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Durability |
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Reliability |
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Performance |
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Packaging flexibility |
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Warranty |
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Brand |
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Company Attributes |
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Reputation |
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Industry Leadership |
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Facilities |
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Ease of doing business |
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Distribution channels |
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Ordering convenience |
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Returns, credits, etc. |
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Salesperson Attributes |
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Knowledge/expertise |
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Responsiveness |
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Pricing authority |
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Customer orientation |
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Honesty/integrity |
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Follow-through |
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Presentation skills |
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Instructions:
1. Identify the two competitors to which you are comparing your focus product or service.
2. Rate your focus product or service and the two competitors as low, medium, or high for each of the attributes in the table.
3. How will you highlight the competitive advantages of your product or service to differentiate it from the competition?
Expert Solution
PFA
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