Homework answers / question archive / Answer the following questions based on the Netflix casestudy

Answer the following questions based on the Netflix casestudy

Business

Share With

---

Answer the following questions based on the Netflix casestudy.

 

1. Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is created. Netflix are reviewing their CSR strategy and considering the following CSR initiatives:

 

1. Supporting Wildlife Works, a non-profit organisation that seeks to create market-based solutions for wildlife conservation, on a project protecting a migration corridor for elephants and other animals in Rukinga, Kenya.

1. Continued involvement in the Dimpact collaboration lead by the University of Bristol. The aim of researchers, in consortium of 16 media companies, is to develop an online tool that calculates the carbon emissions of the delivery digital media content.

1. Making a new series of “Our Planet” with David Attenborough – a programme alerting a global audience to the impact of climate change on wildlife. Production will be prioritised ahead of new series of popular shows such as Stranger Things, Queen’s Gambit and Bridgerton.

1. With half its carbon emissions being generated in film production, a scheme to replace all on-set diesel generators with batteries and solar panels. Diesel generators account for around a sixth of Netflix’ film production carbon footprint (area quickly becoming important to consumers and in attracting government grants and potentially tax rebates).

Use Porter and Kramer’s CSV framework to critically consider which, if any, of these initiatives Netflix should continue or adopt. (Up to 1000 words)

 

Lecturers note

· Apply each activity to Porter and Kramer’s framework.

· Identify where each activity belongs in the framework.

· Discuss which activity needs to be prioritized.

· Discuss and evaluate the theory.

· Write the shortcomings of the theory.

· Write about an alternative theory

 

 

 

1. Blockbuster’s failure in 2010 was a result of poor management. Use Christensen’s theory of disruptive innovation to critically assess if this interpretation is correct. (Up to 1000 words)

 

Lecturers note

· What are the value networks created by Netflix and Blockbuster.

· How do they differ from each other

· Use Christensen’s theory of disruptive innovation

· Write about an alternative theory

 

A

nsw

er th

e

 

following

 

questions based on th

e

 

Netflix casestudy.

 

 

1.

 

Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is

created. Netflix are reviewing their CSR strategy and considering the following CSR

initiatives:

 

 

a.

 

Supporting Wildlife Works, a non

-

profit organisation that seeks to create market

-

based solutions for wildlife conservation, on a project protecting a migration

corridor for elephants and other animals in Rukinga, Kenya.

 

b.

 

Continued involvement in the Dimpact

 

collaboration lead by the University of

Bristol. The aim of researchers, in consortium of 16 media companies, is to develop

an online tool that calculates the carbon emissions of the delivery digital media

content.

 

c.

 

Making a new series of “Our Planet” with

 

David Attenborough

–

 

a programme

alerting a global audience to the impact of climate change on wildlife. Production

will be prioritised ahead of new series of popular shows such as Stranger Things,

Queen’s Gambit and Bridgerton.

 

d.

 

With half its carbon emiss

ions being generated in film production, a scheme to

replace all on

-

set diesel generators with batteries and solar panels. Diesel

generators account for around a sixth of Netflix’ film production carbon footprint

(area quickly becoming important to consume

rs and in attracting government

grants and potentially tax rebates).

 

Use Porter and Kramer’s CSV framework to critically consider which, if any, of these initiatives

Netflix should continue or adopt. (Up to 1000 words)

 

L

e

ctur

e

rs not

e

 

·

 

Apply

e

ach activity to

Porter

 

and Kram

e

r

’

s fram

e

work.

 

·

 

Id

e

ntify

wh

e

r

e

 

e

ach activity b

e

longs in th

e

 

fram

e

work.

 

·

 

Discuss which activity

n

e

e

ds to b

e

 

prioritized

.

 

·

 

Discuss and

e

valuat

e

 

th

e

 

th

e

ory.

 

·

 

Writ

e

 

th

e

 

shortcomings of th

e

 

th

e

ory.

 

·

 

Writ

e

 

about

 

an alt

e

rnativ

e

 

th

e

ory

 

 

 

 

Answer the following questions based on the Netflix casestudy.

 

1. Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is

created. Netflix are reviewing their CSR strategy and considering the following CSR

initiatives:

 

a. Supporting Wildlife Works, a non-profit organisation that seeks to create market-

based solutions for wildlife conservation, on a project protecting a migration

corridor for elephants and other animals in Rukinga, Kenya.

b. Continued involvement in the Dimpact collaboration lead by the University of

Bristol. The aim of researchers, in consortium of 16 media companies, is to develop

an online tool that calculates the carbon emissions of the delivery digital media

content.

c. Making a new series of “Our Planet” with David Attenborough – a programme

alerting a global audience to the impact of climate change on wildlife. Production

will be prioritised ahead of new series of popular shows such as Stranger Things,

Queen’s Gambit and Bridgerton.

d. With half its carbon emissions being generated in film production, a scheme to

replace all on-set diesel generators with batteries and solar panels. Diesel

generators account for around a sixth of Netflix’ film production carbon footprint

(area quickly becoming important to consumers and in attracting government

grants and potentially tax rebates).

Use Porter and Kramer’s CSV framework to critically consider which, if any, of these initiatives

Netflix should continue or adopt. (Up to 1000 words)

Lecturers note

? Apply each activity to Porter and Kramer’s framework.

? Identify where each activity belongs in the framework.

? Discuss which activity needs to be prioritized.

? Discuss and evaluate the theory.

? Write the shortcomings of the theory.

? Write about an alternative theory