TASK: FOCUSING ON THE SAME CHOCOLATE CONFECTIONERY BRAND OF YOUR CHOICE, YOUR TASK IS PREPARE A 3,000 WORD REPORT TO ANALYSE THE EXTERNAL ENVIRONMENT OF THE COMPANY, IDENTIFYING OPPORTUNITIES IN THE UK MARKET THAT THEY CAN ACT UPON - AS WELL AS THE THREATS THAT THEY NEED TO AVOID - FINALLY PROPOSING A NEW (OR MODIFIED OR EXTENDED) PRODUCT OR SERVICE FOR THE BRANDS PORTFOLIO

TASK: FOCUSING ON THE SAME CHOCOLATE CONFECTIONERY BRAND OF YOUR CHOICE, YOUR TASK IS PREPARE A 3,000 WORD REPORT TO ANALYSE THE EXTERNAL ENVIRONMENT OF THE COMPANY, IDENTIFYING OPPORTUNITIES IN THE UK MARKET THAT THEY CAN ACT UPON - AS WELL AS THE THREATS THAT THEY NEED TO AVOID - FINALLY PROPOSING A NEW (OR MODIFIED OR EXTENDED) PRODUCT OR SERVICE FOR THE BRANDS PORTFOLIO.

Element 011 marking criteria:

1. External Evaluation (60% of the marks) External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis.
2. Recommendation (40% of the marks) Taking into account the internal and external analyses conducted, recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis. Discuss the following:
   - The justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today