You have recently appointed Marketing Manager, of your brand of your choice

You have recently appointed Marketing Manager, of your brand of your choice.

As the Marketing Manager of your chosen brand, you need to list and discuss the role based on digital marketing in communicating your brand value to customers. Apply your discussion to at least x3 social media channels/platforms/digital tools.

Your discussion needs to include the following:

Q1. The analysis of your competition

Q2. The positioning and target market of your product

Q3. New product development strategy (including at least one new product/product line/sub-brand/expansion to another category etc.) including your marketing goals and objective

Q4. An Integrated Digital Marketing Communication Plan

Your discussion has to be delivered in the relevant submission point – Task 3.2 -and will be checked in Turnitin, accompanied by a x5 minutes video and/or audio presentation.

FORMAT

Your submission must meet the following formatting requirements:

• Submit two files only.
• Required file format for main submission: PowerPoint presentation (.pptx). Other formats also

accepted as far they meet objectives.

• Additional file format for additional deliverables: PowerPoint presentation (.pptx).
• Additional file requirements: Poster must be one PowerPoint slide