Imagine that you are the manager of a foreign subsidiary of a major U

Business Jan 03, 2022

Imagine that you are the manager of a foreign subsidiary of a major U.S. apparel company. Consumer tastes in your location require a high degree of local responsiveness, while declining sales in the United States require significant cost reductions.

Which of the four main strategic postures (global standardization, localization, transnational, or international) would you adopt to address these pressures? What advantages or disadvantages would that strategy provide?