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Homework answers / question archive / BACKGROUND  The company "Olive Oil Emporium", originally from the province of Jaén (Spain), is dedicated to the production, sale and distribution of olive oil

BACKGROUND  The company "Olive Oil Emporium", originally from the province of Jaén (Spain), is dedicated to the production, sale and distribution of olive oil

Management

BACKGROUND 

The company "Olive Oil Emporium", originally from the province of Jaén (Spain), is dedicated to the production, sale and distribution of olive oil. For the next year, it intends to export its products outside of Spain.

Olive Oil Emporium, has a high quality product, very prestigious and well known in Spain, as well as a good structure of production and sale for national trade.

 

Although sales continue to increase in Spain, they have decided to make the leap to the international market to continue this line of growth.

 

The company needs someone to take charge of this important new phase for Olive Oil Emporium.

 

DEVELOP

 

1. a)  Carry out a study of the product and the sector in Spain, as well as its competition.

 

b)   Analyze the external situation in each of these countries:

- Sweden

- Brazil

- Thailand

 

c)  Conduct a market study of each of these three countries regarding the oil market. Find out what would be the product distribution in the country, taking into account issues such as documents, agents, tariffs, etc.

 

d)   From the study carried out, detail the advantages and disadvantages that each of the countries has when marketing the product.

 

e) Which one of these countries would be the best to start the adventure towards foreign trade? Explain your answer.

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