Meets All Criteria

Meets Most Criteria

Meets Some Criteria

Not Addressed

All parts of the funnel are correctly addressed and thought out.

10 points.

75% of the terms are correctly used and/or there is missing information.

7 points.

50% of the terms are used correctly and/or there is significant missing information.

5 points.

There is limited content.

0 points.

Zero capitalization, punctuation, formatting, or spelling errors.

5 points.

There is at least one capitalization, punctuation, formatting, and/or spelling error.

3 points.

There are at least three capitalization, punctuation, formatting, and/or spelling errors.

1 point.

There are five or more capitalization, punctuation, formatting, and/or spelling errors.

0 points.

There is research to support the ideas presented.

5 points.

75% of the work is supported with research.

3 points.

Approximately half of it is supported with research.

1 point.

There is no supporting research.

0 points.