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Homework answers / question archive / Strategy Analysis #3: Five Forces and Macro Forces Purpose The purpose of this analysis is to identify each of Porter’s Five Forces for your company’s industry, and to analyze the impact of macro environmental forces on your company and industry

Strategy Analysis #3: Five Forces and Macro Forces Purpose The purpose of this analysis is to identify each of Porter’s Five Forces for your company’s industry, and to analyze the impact of macro environmental forces on your company and industry

Management

Strategy Analysis #3: Five Forces and Macro Forces

Purpose

The purpose of this analysis is to identify each of Porter’s Five Forces for your company’s industry, and to analyze the impact of macro environmental forces on your company and industry.

Overall Reminder

These instructions are written with the assumption that you have read, studied, and understood all of the course materials BEFORE you work on this assignment. Information about concepts is included here as a reminder, *not* as a substitute for the course materials.

Also, as a reminder, these strategy analyses are not research assignments. You should not need to look up anything on the internet. Use what you already know, and what you have learned so far in this class, to apply the course concepts to your company and industry.

Part 1: Porter’s Five Forces for Your Company’s Industry

Please answer the questions below for your company’s industry. Answer them in just a few sentences, using what you already know about your company and industry.

1. Barriers to Entry. What does a person/company need in order to start a new firm in your industry?

2. Suppliers: What are the suppliers for your industry? (Raw materials and/or products. You do not need to name specific companies.)

3. Buyers: Who buys your products?

4. Substitutes: What products and/or services are substitute for those that your industry provides?

5. Rivalry: To what degree is there rivalry among companies in your industry?

 

 

Part 2: Macro Environmental Forces for Your Company

Below I have listed 5 imaginary events that are changes to a macro environmental force.

  1. Economic: Mortgage rates suddenly double; this means that fewer people will be able to buy houses. (It has no effect on most mo
  2. Technological: New machinery is available that will reduce the cost of producing [an important raw material for your industry] by 20%.
  3. Sociocultural: A large percentage of people in the U.S. now prefers to purchase products made in the U.S. instead of produced abroad and shipped here.
  4. Natural disasters and human-induced problems: There are now twice as many major storms in all areas of the U.S. than there were five years ago.
  5. Government and Political: U.S. government is about to make major, nationwide investments to infrastructure, which will include improving public transportation, increasing high-speed internet access, and developing “green” sources of power (wind, solar, etc.).
     

1. Please CHOOSE TWO of the above events.
2. Then, for each of the two events that you chose, please analyze the effects on your company by answering this question:

What will be the effect on each of these costs and sources of revenue?

NOTE: Your answers should be (very simply) that they will go up, go down, or not be affected at all. Please just answer in one or maybe two sentences.

a. The cost of raw materials and/or finished products that your company buys?

b. The cost of transportation of your goods at any point?

c. The cost of your company’s operations? (Costs other than labor)

d. The wages you pay your employees?

e. The revenue from your target market(s)—your company’s typical customers?

Note from Professor Siler:
When you are analyzing the effects, just use what you already know about your company and what you have learned about the course concepts. This is a *thinking* assignment, not a research assignment. (There is nothing to look up!)  And, please keep your answers fairly short and general. See the example below. Just think: for my company, will this cost go up or down? By a lot or a little? How important is this cost to my company: a big cost, or a small one? That’s it. Try not to make this harder than it is—we are all still under a huge amount of community stress, and I re-designed this assignment so that it just asks for the most important parts. You’ve got this.

Example

Company: Worcester State University

1. Event: Minimum wage is raised to $15/hour.

a. The cost of raw materials and/or finished products that your company buys?
It might affect the cost of food services, run by Chartwells, if they need to raise their wages.

b. The cost of transportation of your goods at any point?
WSU provides a service, it does not sell a product, and transportation is a tiny cost.

c. The cost of your company’s operations? (Costs other than labor)
Main operations costs are to the buildings and infrastructure, and those costs will not be affected by a change to the minimum wage.

d. The wages you pay your employees?
This is where the change will have the biggest effect. Costs will go up for any student employees who are paid at the current minimum wage. However, most employees are already paid more than minimum wage.

e. The revenue from our target market(s)—your company’s typical customers?
Many students work low-wage jobs, so this might mean that students will need to borrow less money, or will be better able books or living expenses. However, tuition is such a large expense, , and it is paid from so many sources (including parents, scholarships, loans, government aid), that it may not mean many more students will be able to afford to attend WSU.

 

Before You Turn in Your Work

Please make sure you have done everything on this list before you turn in your work. Thank you!

  1. Delete all the instructions; ONLY turn in your work. Thank you!
  2. Make sure you included which factors you were analyzing.
  3. Answer all 5 effects for both factors, a—e, and label each part.
  4. Include your name, your company name.
  5. Make sure your work is single-spaced (or at least not double-spaced); that makes more of it fit on the screen when I grade it, yay!
  6. Save your work as a pdf or as a Word document.

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