What is the relation between you and the brand? How does the relation influence your consumption behavior? What benefits do you derive from the consumption of the brand?  

Think about a brand that you can link to your memory and describe the following:

What is the relation between you and the brand?

Though the relations between a consumer and a brand are considered one-sided, brand loyalty can better explain the interactions between the product and the customers. The relation between the Coca Cola brand is better described by the high brand loyalty rate expressed through frequent purchases (Huang, 2017). I feel that the Coca Cola brand inspires moments of positivity and uplift with my family and friends, and thus I view it as part of my wellbeing. The brand has helped one realize the meaning and value of life by stimulating moments of happiness through extreme sharing and positivity.

How does the relation influence your consumption behaviour?

With the Coca Cola brand, one's consumer behaviour is better described as a habitual consumption behaviour. I do not have to weigh between different brands to make the purchasing decision as Coca Cola influences brand loyalty, and thus whichever the moment, I only have to choose the Coca Cola brand. The Coca Cola brand stimulates the psychological influence on one's buying behaviour through the positive perceptions, motivations and attitudes towards the product (Ramya & Ali, 2016).

What benefits do you derive from the consumption of the brand?

The brand is cost-efficient and thus quite affordable and easily accessible from any location. The brand helps me to save on time and make flexible budgeting on household shopping. Additionally, the Coca Cola brand contains moderate caffeine and thus, taking it helps one feel more alert and boost one's performance on some technical tasks. The Coca Cola brand offers quality products and services, thus ensuring that customers feel valued (Chang et al., 2020).