Indicate whether the following statement is true or false: A company's channels describe how it delivers its product or service to its customers

Marketing Dec 20, 2020

Indicate whether the following statement is true or false:

A company's channels describe how it delivers its product or service to its customers.

Expert Solution

The above statement is true.

Businesses sell and deliver products directly to the customer or either through various intermediaries. These intermediaries are whole-sellers, retailers, and distributors. Businesses can choose from either of these processes or can adopt a mixture of these. Hence, organization channels help in recognizing how it delivers the products and services.

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