To begin building on your knowledge of digital strategy please think about how consumer information is stored and utilized to develop more effective marketing campaigns

To begin building on your knowledge of digital strategy please think about how consumer information is stored and utilized to develop more effective marketing campaigns. For example, whenever you conduct a search online this information is stored and used in the future to target advertising campaigns that reflect your interests; your electronic footprint. Consider this and address the items below.

Items to Address:

Conduct a search online to identify how your digital footprint is gathered and used
Offer an example of how a company has offered a targeted advertisement to you based on your digital footprint. Share how you felt about this targeted advertisement.
Are you more likely to react more favorably to such an ad or do you feel it is an invasion of your privacy?
Is it possible to maintain any sense of privacy if one is active online?
What do you think can be done to help protect the private information of consumers?