Introduction You are going to use your understanding of human motivation to create a compelling advertisement that persuades us to “buy into” the following: Using public transit instead of driving a car Instructions Create an advertisement that persuades us to use public transport instead of driving a car

Introduction You are going to use your understanding of human motivation to create a compelling advertisement that persuades us to “buy into” the following: Using public transit instead of driving a car

Instructions Create an advertisement that persuades us to use public transport instead of driving a car. The ad has to use tactics related to your understanding of motivation as covered in Chapter 12. For example, Chapter 12 describes some of the motives that humans strive to achieve (belonging, esteem, pleasure, etc.)—how could these motives be exploited to persuade us to ride the bus instead of driving a car? Your advertisement should be designed to be shown on television. Because you may not have the resources to film an actual advertisement, you may want to create the “storyboard” for the ad. A storyboard is a sequence of images showing what the advertisement would contain. It also contains the script for anything that would be said during the advertisement. Your advertisement storyboard can be created in a number of ways: as a video, PowerPoint slide show; Word document; hand-drawn set of pictures, or collage. Remember that you can consult your Open Learning Faculty Member for guidance if you are unsure. You can use your own photographs or drawings (or pictures from magazines) or look for images online. Your storyboard should contain between six and ten images. To help you get started, click the following link to see an example of a storyboard layout. As well as the advertisement, submit a one-paragraph summary describing how you incorporated material from Chapter 12 (Motivation) into your ad.