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Springfield College BUSINESS A 500 Chapter 8: WEB ANALYTICS, WEB MINING, AND SOCIAL ANALYTICS 1)What is Web mining? How does it differ from regular data mining or text mining? 2

Business Aug 10, 2021

Springfield College

BUSINESS A 500

Chapter 8: WEB ANALYTICS, WEB MINING, AND SOCIAL ANALYTICS

1)What is Web mining? How does it differ from regular data mining or text mining?

2. What is Web content mining? How can it be used for competitive advantage?

3. What is a search engine? Why are they important for today’s businesses?

4. What is the relationship between search engines and text mining?

5. What is meant by social analytics? Why is it an important business topic?

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