MIS 320 Final Project Guidelines and Rubric Overview The final project in this course is the creation of an organizational plan

Question

MIS 320 Final Project Guidelines and Rubric

Overview

The final project in this course is the creation of an organizational plan. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Four, and Five. The final product will be submitted in Module Seven.

The digital age has dramatically changed the way that consumers shop. Many brick-and-mortar stores are being replaced with online stores. Companies like Amazon and Zappos have developed pure digital models that have aided in providing a simple shopping experience on desktop computers and mobile devices. The standards set by these companies have raised consumers’ expectations to an extent that requires digital retailers to change their operating models. To keep up with the consumer expectations and drive customers to the online stores, technology has adjusted to support these changes in shopping behavior.

For this project, you will play the role of a consultant working for a company that is struggling with its online business. You will be asked to evaluate the three main components of online marketing: customer acquisition, transactional analysis, and after-sales support. For each of these areas, you will be asked to determine what business systems would be best suited to provide healthy and growing e-business operations.

Prompt

An e-commerce consultant can provide insights, information, and expertise to a small or mid-sized retail business. E-commerce consultants can do many different specialized tasks, from helping a brick-and-mortar retailer plan for the addition of e-commerce to helping an online retailer expand its sales and reach a growing global customer base. To complete this assignment, you will assume the role of an e-commerce business consultant who owns a business specializing in the development of e-commerce business solutions. An entrepreneur requests a proposal from you to identify and implement the necessary tools for a new e-commerce business network.

Use the following attributes of the business and its owner to develop your e-commerce plan:

The sporting goods store has experienced a recent increase in sales at its single location.
The owner has been conducting its online sales through a locally built and hosted website (review the information in the table below).
The owner is considering opening another physical location but is leery of investing money in another location because of the rising and unpredictable costs.
The business owner is concerned of further investing in e-commerce solutions because the current setup is not productive.
The business owner lacks technical experience of online business-development functions and wants to ensure your company can address the following components:

o Customer acquisition o Sales transactions o Technical support

Current E-commerce Technology Setup

E-business Functional Tool or Strategy	Functional Description	Technology Classification
Shopping cart	Consumers can only use Mastercard for transactions. Must start a new shopping cart if it contains items consumer does not wish to purchase. No mobile access.	Digital payment services E-commerce marketplaces Collaboration and trading
URL	Website domain: http://www.iwanttopurchasealloftheseitemsformyself.org Company message backs guarantee of every purchase	Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols
Navigation	Products grouped by two main categories on the home page and then broken into multiple subcategories once users reach applicable products considered to be in the same classification No search function present within the website; however, certain pages can be located more easily if searched using a major search engine outside of the website Average number of clicks to complete transaction: 8	Search engine optimization Site navigation techniques
Customer acquisition and retention	Users are required to register: no guest checkout. Passwords must be 12 characters in length with varied requirements and must be changed every two weeks. “Contact us” information not present. Only one shipping/carrier option.	Profiling and personalization Search management Content and catalog management Email marketing systems Warranty database Customer relationship management (CRM) Online support capabilities
Website appearance	Every product includes a high-resolution image for display and no image dimensions set. Additional product information redirects customers to manufacturer site. Items cannot be “shared” via social media. Website uses WordPress template so updates can be made by owner for quicker access and lower cost.	Front-end optimization tools Cross-browser compatibility Meta-tag optimization
Technology infrastructure	Limited content management system, locally hosted. Domain name system (DNS) lookup is 20+ characters in length. Website contains over 100 redirects when loading. Website not using browser caching.	Redirect management Database and server performance Image caching and optimization

Technology List for Business Recommendation (use the following options to complete Section III)

Acquiring

Profiling and personalization
Search management
Content and catalog management
Email marketing systems
Search engine optimization

Transactional

Digital payment services
E-commerce marketplaces
Collaboration and trading

Support

Warranty database
Customer relationship management (CRM)
Online support capabilities

Your proposal should contain a fully developed e-commerce solution with a nontechnical description of each functional area (customer acquisition, transactions, and technical support) to help the business owner understand what your solution can do and how it will work. Your request for a proposal (RFP0 will contain the following sections:

Introduction: In this section, you will briefly introduce the business and the challenges that it is facing.
1. Clearly state the problem that the business owner is seeking to solve.
2. Identify and state the technology limitations that keep the e-business channel from growing.

Business Problem: In this section, you will review the company’s business model and technology shortcomings. Determining the business requirements is necessary for improving the e-business operational strategy.
1. Acquiring Customers: Evaluate the shortcomings of the company’s outdated technology as it relates to acquiring customers. Be sure to address the following:
  1. What are the shortcomings of the outdated technology?
  2. Describe how these shortcomings negatively impact the business.
  3. What data is sought after for making appropriate decisions for acquiring customers?
2. Transaction Processing: Evaluate the shortcomings of the company’s outdated technology as it relates to transaction processing. Be sure to address the following:
  1. What are the shortcomings of the outdated technology?
  2. Describe how these shortcomings negatively impact the business.
  3. What data is sought after to make appropriate transaction business decisions?
3. After Sales and Support: Evaluate the shortcomings of the company’s outdated technology as it relates to sales and support. Be sure to address the following:
  1. What are the shortcomings of the outdated technology?
  2. Describe how these shortcomings negatively impact the business.
  3. What data is sought after to make appropriate support business decisions?
4. Management Concerns: Describe the company’s management concerns as they relate to the old system. Make sure you address privacy laws, financial issues, and the customer’s geographic location, and how these relate to each of the following: i. Acquiring customers
  1. Transaction processing
  2. Sales and support

Business Recommendations: In this section, you will recommend two technologies/e-business strategies from the provided list to address the needs of the business and solve business problems. (Refer to the Technology List for Business Recommendation section above for your options in completing this section.)
1. Acquiring Customers: In this subsection, you will make your recommendations and address their impact on acquiring customers.
  1. Identify and describe the two technologies/e-business strategies that you have chosen specific to acquiring customers.
  2. Explain how these technologies/e-business strategies will address the company’s business problem. i Recommend how these technologies/e-business strategies will be used to exploit business opportunities.

iv. Describe how these technologies address management concerns. Briefly explain the risks and challenges that management must be aware of as these systems are implemented.

1. Transaction Processing: In this subsection, you will make your recommendations and address their impact on transaction processing.
  1. Identify and describe the two technologies/e-business strategies that you have chosen specific to transaction processing.
  2. Explain how these technologies/e-business strategies will address the company’s business problem. i Recommend how these technologies/e-business strategies will be used to exploit business opportunities.

iv. Describe how these technologies/e-business strategies address management concerns. Briefly explain the risks and challenges that management must be aware of as these systems are implemented.

1. After Sales and Support: In this subsection, you will make your recommendations and address their impact on sales and support.
  1. Identify and describe the two technologies/e-business strategies that you have chosen specific to support.
  2. Explain how these technologies/e-business strategies will address the company’s business problem. i Recommend how these technologies/e-business strategies will be used to exploit business opportunities.

iv. Describe how these technologies/e-business strategies address management concerns. Briefly explain the risks and challenges that management must be aware of as these systems are implemented.

Milestones

Milestone One: Customer Acquisition

In Module Three, you will review the shortcomings of the company’s outdated technology as it relates to customer acquisition. This milestone will be graded with the Milestone One Rubric.

Milestone Two: Transactional Analysis

In Module Four, you will review the shortcomings of the company’s outdated technology as it relates to completing an online transaction. This milestone will be graded with the Milestone Two Rubric.

Milestone Three: After Sales and Support

In Module Five, you will analyze the proper support needed to maintain an e-business. This milestone will be graded with the Milestone Three Rubric.

Final Submission: Organizational Plan

In Module Seven, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.

Deliverables

Milestone	Deliverable	Module Due	Grading
One	Customer Acquisition	Three	Graded separately; Milestone One Rubric
Two	Transactional Analysis	Four	Graded separately; Milestone Two Rubric
Three	After Sales and Support	Five	Graded separately; Milestone Three Rubric
	Final Submission: Organizational Plan	Seven	Graded separately; Final Project Rubric

Final Project Rubric

Guidelines for Submission: Your proposal will consist of two main content areas: an analysis of the problems that the business is facing with its e-commerce setup and your recommendations to improve those problems. Your assignment should be 5 to 7 pages in length with double spacing, 12-point Times New Roman font, and use of APA formatting as necessary.

Critical Elements

Exemplary (100%)

Proficient (85%)

Needs Improvement (55%)

Not Evident (0%)

Value

Introduction: State the Problem

Clearly states the problem that the business owner is seeking to solve

States the problem that the business owner is seeking to solve, but response is unclear or contains inaccuracies

Does not state the problem that the business owner is seeking to solve

3.39

Introduction:

Technology

Limitations

Identifies technology limitations that keep the e-business channel from growing

Identifies technology limitations that keep the e-business channel from growing, but response is unclear or contains inaccuracies

Does not identify technology limitations that keep the e-business channel from growing

5.94

Business Problem:

Acquiring Customers

Meets “Proficient” criteria and the evaluation demonstrates a sophisticated awareness of the company’s e-business operational and technical strategy as it relates to acquiring customers; explains specific technologies that are needed for the business owner to leverage the gaps associated with customer acquisition

Evaluates the shortcomings of the company’s outdated technology as it relates to acquiring customers by addressing what the shortcomings are, how they negatively impact the business, and the sought-after data for making appropriate decisions for acquiring customers

Evaluates the shortcomings of the company’s outdated technology as it relates to acquiring customers by addressing what the shortcomings are, how they negatively impact the business, and the sought-after data for making appropriate decisions for acquiring customers but fails to fully address all relevant aspects, or there are gaps in logic or accuracy

Does not evaluate the shortcomings of the company’s outdated technology as it relates to acquiring customers

5.94

Business Problem:

Transaction

Processing

Meets “Proficient” criteria and the evaluation demonstrates a sophisticated awareness of the company’s e-business operational and technical strategy as it relates to transaction processing; explains specific technologies that are needed for the business owner to leverage the gaps associated with processing e-business transactions

Evaluates the shortcomings of the company’s outdated technology as it relates to transaction processing by addressing what the shortcomings are, how they negatively impact the business, and the sought-after data for making appropriate decisions for transaction processing

Evaluates the shortcomings of the company’s outdated technology as it relates to transaction processing by addressing what the shortcomings are, how they negatively impact the business, and the sought-after data for making appropriate decisions for transaction processing but fails to fully address all relevant aspects, or there are gaps in logic or accuracy

Does not evaluate the shortcomings of the company’s outdated technology as it relates to transaction processing

5.94

Business Problem: After-Sales and Support	Meets “Proficient” criteria and the evaluation demonstrates a sophisticated awareness of the company’s e-business operational and technical strategy as it relates to sales and support; explains specific technologies that are needed for the business owner to leverage the gaps associated with supporting customers after the initial sale	Evaluates the shortcomings of the company’s outdated technology as it relates to sales and support by addressing what the shortcomings are, how they negatively impact the business, and the sought-after data for making appropriate decisions for sales and support	Evaluates the shortcomings of the company’s outdated technology as it relates to sales and support by addressing what the shortcomings are, how they negatively impact the business, and the sought-after data for making appropriate decisions for sales and support but fails to fully address all relevant aspects, or there are gaps in logic or accuracy	Does not evaluate the shortcomings of the company’s outdated technology as it relates to sales and support	5.94
Business Problem: Management Concerns	Meets “Proficient” criteria and description demonstrates a sophisticated awareness of the need to protect business information systems	Describes management concerns related to the old system including privacy laws, financial issues, and geographic location and how they relate to acquiring customers, transaction processing, and sales and support	Describes management concerns related to the old system, but description is illogical, contains inaccuracies, or is missing required components	Does not describe management concerns related to the old system	5.94
Business Recommendations: Acquiring Customers: Two Technologies		Identifies and briefly describes the two technologies/e-business strategies chosen to recommend to solve business problems	Identifies the two technologies/e-business strategies chosen to recommend but does not describe them, or description contains inaccuracies	Does not identify two technologies/e-business strategies to recommend	7.92
Business Recommendations: Acquiring Customers: Business Problem	Meets “Proficient” criteria and explanation demonstrates a sophisticated awareness of how the technologies/e-business strategies solve business problems	Explains how these technologies/e-business strategies address the business problem	Explains how these technologies/e-business strategies address the business problem, but explanation contains inaccuracies	Does not explain how these technologies/e-business strategies address the business problem	3.39
Business Recommendations: Acquiring Customers: Exploit Business Opportunities	Meets “Proficient” criteria and the explanation demonstrates sophisticated awareness of how the technology could be used to exploit business opportunities	Recommends how the technologies/e-business strategies will be used to exploit business opportunities	Recommends how the technologies/e-business strategies will be used to exploit business opportunities, but explanation is cursory or illogical or contains inaccuracies	Does not explain how the technologies/e-business strategies will be used to exploit business opportunities	3.39

Business Recommendations: Acquiring Customers: Management Concerns	Meets “Proficient” criteria and description provides sophisticated awareness of protecting business information systems	Describes how the two technologies/e-business strategies address management concerns and briefly explains the risks and challenges that management must be aware of	Describes how the two technologies/e-business strategies address management concerns and briefly explains the risks and challenges that management must be aware of, but description is cursory or contains inaccuracies	Does not describe how the two technologies/e-business strategies address management concerns or briefly explain the risks and challenges that management must be aware of	5.95
Business Recommendations: Transaction Processing: Two Technologies		Identifies and briefly describes the two technologies/e-business strategies chosen to recommend to solve business problems	Identifies the two technologies/e-business strategies chosen to recommend but does not describe them, or description contains inaccuracies	Does not identify two technologies/e-business strategies to recommend	7.92
Business Recommendations: Transaction Processing: Business Problem	Meets “Proficient” criteria and explanation demonstrates a sophisticated awareness of how the technologies/e-business strategies solve business problems	Explains how these technologies/e-business strategies address the business problem	Explains how these technologies/e-business strategies address the business problem, but explanation contains inaccuracies	Does not explain how these technologies/e-business strategies address the business problem	3.39
Business Recommendations: Transaction Processing: Exploit Business Opportunities	Meets “Proficient” criteria and the explanation demonstrates sophisticated awareness of how the technology could be used to exploit business opportunities	Recommends how the technologies/e-business strategies will be used to exploit business opportunities	Recommends how the technologies/e-business strategies will be used to exploit business opportunities, but explanation is cursory or illogical or contains inaccuracies	Does not explain how the technologies/e-business strategies will be used to exploit business opportunities	3.39
Business Recommendations: Transaction Processing: Management Concerns	Meets “Proficient” criteria and description provides sophisticated awareness of protecting business information systems	Describes how the two technologies/e-business strategies address management concerns and briefly explains the risks and challenges that management must be aware of	Describes how the two technologies/e-business strategies address management concerns and briefly explains the risks and challenges that management must be aware of but description is cursory or contains inaccuracies	Does not describe how the two technologies/e-business strategies address management concerns or briefly explain the risks and challenges that management must be aware of	5.94
Business Recommendations: After-Sales and Support: Two Technologies		Identifies and briefly describes the two technologies/e-business strategies chosen to recommend to solve business problems	Identifies the two technologies/e-business strategies chosen to recommend but does not describe them, or description contains inaccuracies	Does not identify two technologies/e-business strategies to recommend	7.92
Business Recommendations: After-Sales and Support: Business Problem	Meets “Proficient” criteria and explanation demonstrates a sophisticated awareness of how the technologies/e-business strategies solve business problems	Explains how these technologies/e-business strategies address the business problem	Explains how these technologies/e-business strategies address the business problem, but explanation contains inaccuracies	Does not explain how these technologies/e-business strategies address the business problem	3.39
Business Recommendations: After-Sales and Support: Exploit Business Opportunities	Meets “Proficient” criteria and the explanation demonstrates sophisticated awareness of how the technology could be used to exploit business opportunities	Recommends how the technologies/e-business strategies will be used to exploit business opportunities	Recommends how the technologies/e-business strategies will be used to exploit business opportunities, but explanation is cursory or illogical or contains inaccuracies	Does not explain how the technologies/e-business strategies will be used to exploit business opportunities	3.39
Business Recommendations: After-Sales and Support: Management Concerns	Meets “Proficient” criteria and description provides sophisticated awareness of protecting business information systems	Describes how the two technologies/e-business strategies address management concerns and briefly explains the risks and challenges that management must be aware of	Describes how the two technologies/e-business strategies address management concerns and briefly explains the risks and challenges that management must be aware of, but description is cursory or contains inaccuracies	Does not describe how the two technologies/e-business strategies address management concerns or briefly explain the risks and challenges that management must be aware of	5.94
Articulation of Response	Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format	Submission has no major errors related to citations, grammar, spelling, syntax, or organization	Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas	Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas	4.98
Total					100%

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MIS 320 Final Project Guidelines and Rubric Overview The final project in this course is the creation of an organizational plan

Overview

Prompt