Identify Problems and Opportunities Situation Analysis Environmental Scanning (Economy, Political, Cultural, Social, Competition, Legal, Regulatory, Technology, Demographics, Natural Resources, Consumer Behavior) Strategic Marketing Issues Product  Price Distribution Promotion Selecting and evaluating target markets Phase of the product life cycle Management and Policy Issues Finance Issues Accounting Issues S

1. Identify Problems and Opportunities

2. Situation Analysis

   1. Environmental Scanning (Economy, Political, Cultural, Social, Competition, Legal, Regulatory, Technology, Demographics, Natural Resources, Consumer Behavior)

   2. Strategic Marketing Issues

      1. Product 

      2. Price

      3. Distribution

      4. Promotion

      5. Selecting and evaluating target markets

      6. Phase of the product life cycle

   3. Management and Policy Issues

   4. Finance Issues

   5. Accounting Issues

3. S.W.O.T Analysis

   1. Strengths of the company/products

   2. Weaknesses of the company/products

   3. Opportunities of the company/products

   4. Threats of the company/products

4. Alternative Courses of Action

5. Recommended Course of Action

6. Justification of Recommended Course

   Above is what needs to be in the essay

1. A minimum of 1,000 words with applicable terms and concepts related to the chapters and/or Learning Outcomes

2. Two recent articles related to the topic included in the REFERENCE Section at the end of your paper and properly cited in APA Format

3. Two in-text citations including (a) one direct quote from one of you articles (with proper intext APA citation), and (b) one fact from one of your articles (with proper intext APA citation)

4. A strong personal conclusion in your own words

A brief Rubric includes

1. 2 References                         (12.5 each + 12.5 each) =25%

2 In-Text Citations

(1 direct quote 13, 1 fact 12)                                                    25%

1, 000 word minimum and terms/concepts                   40 %

Strong Recommendation                                                         10%                                         

                                                                                               Total    100%