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University of Massachusetts, Amherst Marketing 301 Ch

Marketing Jul 03, 2021

University of Massachusetts, Amherst

Marketing 301

Ch. 13- Marketing Channels

1)The______is the pipeline through which products, their ownership, communication, financing and payment, and risk flow to the consumer.

  1. General Motors does not have enough models of its electric hybrid Volt to fill customer orders. This situation is described by the term ________
  2. In addition to the Macintosh line of computers, Apple offers a wide range of necessary software and hardware accessories. This is an attempt to address _____________
  3. The intermediaries that operate between manufacturers and retailers are known as _______________
  4. Real estate agents are examples of ______________, intermediaries that facilitate the exchange of ownership between buyers and sellers.
  5. _____________ functions include transportation, storage, accumulation, and allocation of assets.
  6. ____________functions include contacting with prospective customers and highlighting various features of products.
  7. Dell is a computer manufacturer that also sells its products directly to consumers. This is an example of the _________ channel.
  8. Dell computers are available directly from the producer, or from retail outlets such as Best Buy. This is an example of _______________
  9. An ice cream manufacturer decides to sell its products in all of the U.S.’s supermarket chains. This is an example of________________ distribution.
  10. Ford Motor Company decided that only one dealer in each region would be allowed to sell its supercar GT. This is an example of __________ distribution.
  11. The loosest form of relationship among channel members is the ______________
  12. Firms that sell primarily to consumers are known as __________
  13. Vertical conflict within a marketing channel occurs primarily between _______________
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