Western Governors University C 724 C724-Practice Quiz 1 1)A restaurant with their own microbrewery and sporting events playing on TVs around the building is an example of: Cost Leadership Focused Strategy Differentiation Strategy Switching Costs   A payroll system is an example of: Horizontal market software Operating system software Utility software Vertical market software   How is a customer relationship management system considered cross-functional? Marketing uses it to gain customers, sales uses it to work with existing customers, and customer service uses it to maintain relationships after the sale

Western Governors University

C 724

C724-Practice Quiz 1

1)A restaurant with their own microbrewery and sporting events playing on TVs around the building is an example of:

1. 1. Cost Leadership
   2. Focused Strategy
   3. Differentiation Strategy
   4. Switching Costs

2. A payroll system is an example of:
   1. Horizontal market software
   2. Operating system software
   3. Utility software
   4. Vertical market software

3. How is a customer relationship management system considered cross-functional?
   1. Marketing uses it to gain customers, sales uses it to work with existing customers, and customer service uses it to maintain relationships after the sale.
   2. Sales uses it to place an order, and the supply chain department uses it to ship the finished product and fulfill the order.
   3. By addressing both the bargaining power of customers and the bargaining power of suppliers.
   4. It is not cross-functional: that’s ERP you’re thinking of.

4. What are 2 characteristics of open source software? (Pick 2)
   1. Compatible with many types of hardware
   2. Optimized for horizontal market software
   3. Protects against viruses and spyware
   4. Free to view and modify the source code

5. Personalization and marketing is a key e-commerce process that:
   1. Allows for analysis of industry trends and individual transactions
   2. Encourages collaboration among departments within the same company
   3. Sets up a data mart to restrict confidential information using role- based permissions
   4. Tracks individual customers and creates profiles to adjust to unique customer needs.

6. A business that focuses on selling holiday decorations would need to pay CLOSEST attention to which of the following when building their technical infrastructure:
   1. Reliability
   2. Scalability
   3. Interoperability
   4. Sustainability

7. Offshoring the development of a financial reporting system is most likely to run into problems with:
   1. Govt regulations
   2. Scalability issues
   3. Reliability issues
   4. Language barriers

8. What artificial intelligence technology could be used to automatically determine the optimal timing of a network of 100 traffic lights in a major city?
   1. Genetic algorithm
   2. Fuzzy logic
   3. Geographic information system
   4. Optimization analysis

9. A data warehouse is considered:
   1. An operational database
   2. An online database
   3. An internal database
   4. An analytical database

10. A manufacturing company provides limited access to certain components of their own internal network to their suppliers to monitor inventory levels and quality issues. This is an example of:

1. An intranet
2. An extranet

3. An open system
4. An application service provider

11. Which intellectual property protection is designed to secure creative expressions?

1. Copyright
2. DMCA
3. Patents
4. HIPAA

12. What wireless technology would be most useful to track the location and quantity of products on the shelves in a grocery store?

1. RFID
2. Bluetooth
3. WiFi (its a function)
4. 4G

13. Which of the following is the principle related to ensuring data has not changed since it was created?

1. Confidentiality
2. Integrity
3. Authentication
4. Availability