Homework answers / question archive /   Sridhar from Bengaluru, had developed an electric car - VERVE, which is a fully automatic, no clutch, no gear car, a two-door hatchback, easily seating two adults and two children with a small turning radius of just 3

  Sridhar from Bengaluru, had developed an electric car - VERVE, which is a fully automatic, no clutch, no gear car, a two-door hatchback, easily seating two adults and two children with a small turning radius of just 3

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Sridhar from Bengaluru, had developed an electric car - VERVE, which is a fully automatic, no clutch, no gear car, a two-door hatchback, easily seating two adults and two children with a small turning radius of just 3.5 meters. It runs on batteries and as compared to other electric vehicles, has an onboard charger to facilitate easy charging which can be carried out by plugging into any 15 amp socket at home or work. A full battery charge takes less than seven hours and gives a range of 80 km. A full charge consumes just about 9 units of electricity. Somehow the product did not take off the way he expected. He is working on repositioning the car. He knows that there are a couple questions to which he needs to find answers. What should be the targeted segment - old people, young students going to college, housewives...etc. He wants to conduct a research to understand the problem. 
a) What kind of a research design should Sridhar undertake? Give reasons.
b) Formulate the research problem mentioning a title and two objectives for the study.
c) Would you like to use a hypothesis for the study? Give reasons. If hypotheses are required, state two hypotheses for the study that most suits the objectives of the study.
d) Mention two concepts and two variables you have used at various stages of formulation.