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In this assignment, you are to assume the role of an International Product Manager who oversees marketing responsibilities for a specific product in two different countries

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In this assignment, you are to assume the role of an International Product Manager who oversees marketing responsibilities for a specific product in two different countries. Your instructor will assign you one product for your analysis. Applying course concepts, tools, and frameworks, you are to analyze and compare how the product is currently being marketed in the country in which the company’s headquarters is located (home country) and in one other country in which the company markets the product of focus (host country). You must apply at least five course concepts. Note that you may only include one situational analysis (e.g., SWOT, PESTLE, Porter’s Five Forces, etc.) as part of the five concepts you choose.
Although completing the assignment will require you to do research to become familiar with how your product is currently being marketed, please be sure that the analysis is your own. Providing a summary of pre-existing analyses found in secondary sources is not appropriate.
Word count is 2300 and does not include Cover Page, Table of Contents page, Reference(s) page(s), and appendices. Any submission exceeding the word limit will be penalized at 5% for each 100 words exceeding maximum. Please format your assignment according to APA and submit your assignment to the Moodle drop box.