1.      Give two separate overviews of pricing policies and customer

service policies/procedures detailing the ways in which they relate to marketing.
 
2.      Identify four stages of the consumer buying process.
 
3.      Identify three influences on consumer behaviour.
 
4.      Write short summaries of the following statistical and data evaluation techniques and how they can be used for the measurement of marketing performance
 
Ø Descriptive data analysis
Ø Inferential data analysis
Ø Key performance indicators (KPIs)
Ø Return on investment (ROI)