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If you are going to buy a new phone (ie- Apple Iphone 11 Pro )there are several factors that may influence your decisions

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If you are going to buy a new phone (ie- Apple Iphone 11 Pro )there are several factors that may influence your decisions. To make a thoughtful purchase decision you are required to evaluate cost and benefit associated with purchasing a new offering. To attempt this question your task includes: • Apply Customer-perceived value model to evaluate cost and benefits of the selected brand.