Persuasive advertising appeal: Present and explain (briefly)each of the five types of appeals

The five appeals that are used for advertising are:

Emotional appeals. These appeals give good feelings to individuals experiencing the advertisement. The limitation is that, if the emotional appeal does not work with the individual, the sale is compromised.

Fear appeals. These appeals play on people's fears, such as losing money on the stock market, to try to sell a product. The limitation is that is some people invariably do not fear a particular activity.

Humor appeals. These appeals make use of humor to attract an audience. The risk is that the audience fails to find the ad humorous.

Musical appeals. These appeals use inspirational or hot music to make the product more attractive to people. The choice of music is very important, because a large audience needs to find it appealing for the ad to work

Rational appeals. These appeals use facts, such as the horse power of a new vehicle, in order to sell a product or service. The limitation is that some people find lists of facts dry.