Purdue University

CSR 332

CH. 1

1)Which of the following strategies would be MOST likely classified as a market penetration strategy?

2. Which of the following strategies is MOST likely classified as a market development strategy?
3. Which of the following strategies would be MOST likely classified as a product development strategy?
4. Which of the following strategies would be MOST likely classified as a diversification strategy?
5. A company that wishes to engage in global marketing can either use which of the following two product/market growth strategies?
6. John Quelch and Katherine Josz assert which of the following statements?
7. An industry is global to the extent that a company’s industry position in one country is
8. Achieving competitive advantage in a global industry requires executives and managers to:
9. Which of the following statements is TRUE?
10. In single-country marketing, strategic development addresses:
11. Global market participation is the extent to which:
12. Concentration of marketing activities is the extent to which:
13. Coordination of marketing activities is the extent to which:
14. Integration of competitive moves is the extent to which: _______________
15. The phrase “global localization” implies that the world requires:
16. The phrase “think globally and act locally” is MOST linked with which of the following concepts?
17. The United States represents roughly ________________of the total world market for all products and services.
18. Eight companies in the top 10 Global 500 rankings in 2012 competed in the _________________sectors.
19. Company personnel with a(n) ______________orientation see only similarities in markets and assume that products and practices that succeed in the home country will be successful anywhere.
20. The term “multinational company” is often associated with a(n) _________________orientation.