Question 1 Explain Link building and the benefits of it Question 2 Define conversion rate in terms of web site activity

Question 1 Explain Link building and the benefits of it Question 2 Define conversion rate in terms of web site activity. Question 3 Define how you would calculate web conversion rates. and/or set up conversion goals for a website. Question 4 Describe what is SEO and why is it important? Question 5 What's the difference between SEO and PPC? Question 6 Organizations design their ecommerce site to be profitable. They are concerned with Cost per visitor (CPV) and Earnings per visitor (EPV). Explain these concepts. Question 7 The textbook looks at designing for attention and how to best leverage graphics to get people's attention. It brings up the terms Getability Noticeability Navigation Imagery Look and Feel Explain what these terms mean in terms of web design. Question 8 Explain the 6 steps of awareness. (think buyer's journey) Question 9 Define keyword research. Question 10 The goal of keyword research is the find terms for each page that balance three important criteria. What are those three criteria and what do they mean?