University of Oregon MKTG 311 Quiz 4 1)Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product? target prices reference prices promotional prices geographical prices dynamic prices   Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share

University of Oregon

MKTG 311

Quiz 4

1)Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?

1. 1. target prices
   2. reference prices
   3. promotional prices
   4. geographical prices
   5. dynamic prices

2. Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share. As a consultant, you should recommend a

                     pricing strategy.

1. 1. market-skimming
   2. market-penetration
   3. bundle pricing
   4. loss-leader
   5. captive-product

3. A marketer must be familiar with the five major product mix pricing situations. Which of the following is NOT one of them?
   1. product line pricing
   2. optional product pricing
   3. captive product pricing
   4. bundled product pricing
   5. loss leader pricing

4. Mach 3 razor blades must be used in the Mach 3 razor. Which type of pricing is being used?
   1. product line pricing
   2. optional product pricing
   3. captive product pricing
   4. by-product pricing
   5. product bundle pricing

5. A new shoe company is trying to set a price for its shoes and is conducting a break-even analysis. The fixed cost is $600,000. Each pair of shoes costs $10 to make. The company is thinking about setting the price at $40 a pair. How many pairs of shoes does the company have to sell in order to break even?

A) 15,000

B) 20,000

C) 25,000

D) 30,000

E) 35,000