University of Oregon MKTG 311 Quiz 1 Q1)_contributes to a product's usefulness as well as to its looks

University of Oregon

MKTG 311

Quiz 1

Q1)_contributes to a product's usefulness as well as to its looks.

1. Style
2. Design
3. Conformance quality
4. Brand
5. Functionality

Q2) Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the                                       , which addresses the question, "What is the buyer really buying?"

1. actual product
2. augmented product
3. core customer value
4. co-branding
5. exchange

Q3) A                       consists of all the product lines and items that a particular seller offers for sale.

1. product mix
2. brand line
3. consumer mix
4. packaging mix
5. line extension

Q4) A(n)                       is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

1. service
2. brand
3. co-branding
4. internal marketing
5. external marketing

Q5)                      is used when two established brand names of different companies are used on the same product.

1. A brand extension
2. Brand equity
3. Co-branding
4. Internal marketing
5. Cannibalization