University of Oregon MKTG 311 Quiz 2 Q1) Which of the following is NOT a type of factor in a company's macroenvironment? demographic economic technological competitive political   Q2) Your marketing department is currently researching the size, density, location, age, and occupations of your target market

1. 1. demographic
   2. economic
   3. technological
   4. competitive
   5. political

Q2) Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

1. demographic
2. psychographic
3. economic
4. geographic
5. cultural

Q3) A society's basic values, perceptions, preferences, and behaviors are all part of its                                   environment.

1. legal
2. cultural
3. political
4. economic
5. natural

Q4) A radio station that carries news, features, and editorial opinions about your area is which type of public?

1. financial
2. media
3. citizen-action
4. general
5. government

Q5) The three largest generational groups in America are the baby boomers, Generation X, and

                     .

1. seniors
2. Millennials (echo boomers)
3. teens
4. tweens
5. toddlers