California State University, Monterey Bay

BUS 636

MODULE 6 Quiz

Readings: Chapter 6

1)(Based on Deresky's Chapter 6) Dell is an American corporation that deals with computer technology. With its worldwide sourcing and fully merged production and marketing system, Dell is considered to be a

1. The unsuccessful companies profiled in the article entitled “Lessons learned from international expansion failures and successes” have the following commonality:
2. According to Deresky's Chapter 6, restrictive trade barriers most likely influence the globalization of businesses by encouraging firms to
3. (Based on Deresky's Chapter 6) Panera Bread is a chain of cafes serving sandwiches, soups, and freshly baked breads. The company began in 1981 with stores primarily located along the east coast of the United States. Since then, the firm has expanded to over 1,300 locations throughout the United States and Canada. The firm has strong earnings and has been designated by Business Week as a "Significant Growth Company." Panera Bread executives are considering the idea of expanding globally by opening cafes in Asia through a franchising strategy. Which of the following, if true, supports Panera Bread's choice of entering Asia through franchising?