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Case 10: Chipotle Mexican Grill, Inc

Management

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Case 10: Chipotle Mexican Grill, Inc. Disrupting the Fast?food Business, you will determine the company’s top advantage(s) and recommend alternative strategies that the company could take in order to beat its competitors.

Instructions

Write a 3–5-page paper in which you:

1. Evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Next, recommend an overall strategy in order to foster innovation in your chosen company. Provide a rationale for your response.
2. Speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis of the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response.
3. Determine your chosen company’s top advantage(s) over its competitors. Justify your answer.
4. Determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy.
5. Recommend one of the strategies that you determined for the company and suggest how pursuing that strategy would exploit the company’s advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response.
6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Determine competitive advantage strategies to exploit innovation at a given company.

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