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Choose an organization (for-profit company or a non-profit organization) and identify two strategic decision-making challenges it faces
Choose an organization (for-profit company or a non-profit organization) and identify two strategic decision-making challenges it faces.
- Choose ONE of the problems you identified above and write an analysis essay with possible suggestions about what to do about it in view of your pre-course reading materials.
- Please make sure that you use only publicly available information about the company / organization you choose.
- Some possible strategic decisions may relate to (but not limited to) pricing of products, market-entry & exit, R&D, strategic partnerships, product development, vertical or horizontal integration, market positioning, competitor identification & analysis, the impact of Covid-19, the impact of digital transformation, company reorganization, incentive schemes, sustainability & climate change challenges, the impact of the changes in the macroeconomic environment, regulation, etc.
-Your analysis should provide a brief company background, describe the problem (with some company & industry history on it), relate it to the concepts covered in pre-course readings, and your suggestions for possible approaches to tackle with it. Please make sure to have more than one suggestion and discuss the pros & cons of each alternative. You should also indicate your prefered solution to the problem.
- Your analysis should be about 3-4 pages long, excluding the cover page, any tables and graphs, and references.
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