University of Houston - BUSINESS 3350

Chapter 14 Test

1)When you are giving a presentation, your audience is likely to judge you as caring if you show that you are interested in the needs of your audience.When using a story line approach to business presentations, the stories should connect facts with people and their business goals.

2. Which of the following belongs in the preview of a presentation?

3. Pavel is using the story line approach in his presentation. He says that the coffee shop chain he works for faces the challenge of improving its customer service orientation. After describing a sandwich chain that is similar to his company in size and target market, he explains the specific approach to training that the sandwich chain implemented in order to improve customer service. What aspect of a business story does his explanation about the training program represent?

4. Connie, who works for a textbook company, has put together a presentation proposing that the company try to sell its textbooks to the untapped homeschooling market. She needs to present her idea to the executive committee. Considering the content of her presentation, which of the following people on the committee should she most try to influence?

5. ______________a purpose of a positioning statement?

6. Pavel is using the story line approach in his presentation. He says that the coffee shop chain he works for faces the challenge of improving its customer service orientation and presents the goal of improving the customer satisfaction rating from 80 percent to more than 95 percent. What aspect of a business story does this represent?

7. You should use as many slides in a presentation as possible to make sure you cover all aspects of your message or story.

8. ______________components in a presentation is analogous to the body portion of written documents?

9. You should avoid seeking the help of public relations specialists when developing high- stakes presentations because they will make it too slick or glib.

10. Presentations put a spotlight on speakers, providing them with the opportunity to build credibility.

11. While planning your presentation, the first task is to identify the two or three key messages you want to convey.

12. Which of the following is a guideline to follow while reviewing a presentation for effectiveness?

13. Your colleague tells you that she is worried about persuading the audience to listen to her presentation. You should advise her to make her preview as compelling as possible.

14. Professionals with green motivational value systems are most attracted to action-oriented and results-oriented language and logic.

15. Which of the following is the last step of the PREP method of justifying your views in a presentation?

16. Pavel is using the story line approach in his presentation. He says that the coffee shop chain he works for faces the challenge of improving its customer service orientation. After telling the story of a sandwich chain that trained its workers in a particular customer service approach, he says, "Within six months, their complaints dropped by half and their customer satisfaction increased by 18 percent." What aspect of a business story does that statement represent?

17. It is important to ensure that your slides are the primary focal point throughout your presentation.

18. Starting a presentation by telling the story of your company is usually effective at capturing audience attention and providing helpful background.

19. Which of the following is the first step of the PREP method of justifying your views in a presentation?

20. You and your coworker Cho sit through a presentation that Cho laughingly describes as "death by PowerPoint." When you discuss the presentation afterward, you can think of only one thing the presenter did correctly. Which of the following characteristics of the presentation helped rather than hindered ease of processing?

21. Slides that have visible white space seem skimpy and give the presentation an unprofessional appearance.

22. The main purpose of including true stories in presentations is to entertain.

23. While reviewing your presentation, it is important to seek feedback from colleagues and clients before and after your presentation.

24. He explains that, with the current structure, employees in one department may be underutilized while other departments are overtaxed.

Presentations should use analytical appeals rather than emotional appeals.

25. Khandi gives a presentation to advocate that her employer, Let-Us, Ltd., which offers services such as personal shopping and event planning to assist busy professionals, expand its offerings to include dog walking. Which of the following sentences is a call to action that Khandi might use at the end of her presentation?

26. _______components in a presentation is analogous to the introduction in written documents?

27. Antwan has to plan a business presentation. The last step in his planning should be to gain a deeper understanding of the needs of his audience.

28. Gregor, who works at a textbook company, has put together a presentation proposing that the company save money by getting its images from less expensive stock photo sites.

Gregor needs to present his idea to the executive committee. Considering the content of his presentation, which of the following people on the committee should he most try to influence?

29. Enrique is giving a presentation to convince his managers that offering yoga classes at work will improve productivity because it will help employees clear their minds. Which of the following aspects of his presentation shows that he is trying to include kinesthetic learners?

30. Which of the following is related to the first step in the AIM planning process?

31. Which of the following is true of visual learners?

32. The view should be about           percent of the whole presentation.

33. You have created a presentation for work, and you ask a colleague to review it. Which of the following will your colleague tell you must be improved for ease of processing?

34. Your coworker LaRita has asked you to review her slide presentation. You notice that it is difficult to recognize and process the most important ideas and information. To help her fix this, what will you recommend that she change?