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Homework answers / question archive / Course : STRATEGIC MANAGEMENT ASSIGNMENT: This piece of coursework must include : Discuss the challenges and strategic options available to ‘Dyson and its vacuum cleaner range in the UK market ‘

Course : STRATEGIC MANAGEMENT ASSIGNMENT: This piece of coursework must include : Discuss the challenges and strategic options available to ‘Dyson and its vacuum cleaner range in the UK market ‘

Management

Course : STRATEGIC MANAGEMENT

ASSIGNMENT: This piece of coursework must include :

Discuss the challenges and strategic options available to ‘Dyson and its vacuum cleaner range in the UK market ‘.

Please follow the steps outlined below to make sure your ASSIGNMENT contains the correct information for examining the challenges and strategic options confronting your company and its product line, range or strategic business unit (SBU).

1. Provide brief background information about the organization, a description of its product line/range/SBU and a brief discussion on the challenges facing the organization due to Covid-19.

2. Determine the competitive stance for the product line/range/SBU you are investigating. Please provide a rationale for your choice of competitive stance(s) based upon evidence gathered from industry sources, quotes, video clips from the company or YouTube etc.

3. Employ PEST Analysis to determine the UK and world-wide trends affecting your company and the particular product line/range/SBU which YOU are investigating.

You won’t be able to mention everything, so identify and prioritise the ones you think are going to be the most important/challenging in the short to medium term (i.e. within the next 1 to 5 years).

This analysis will help YOU to determine the market conditions confronting the company. Make sure you take into account the affects the trends will have on the company’s competitive stance for the particular product line/range/SBU being investigated, i.e. price, cost etc.

There is no need to tell the purpose of PEST Analysis, take it for read he or she know this already.

4. Prepare a couple of strategic group maps.

The first map should employ product quality and pricing policy to identify not only your company’s main competitors, but if there is a match between the company’s competitive stance and its strategic group map position.

Please state why this is match, or otherwise, is important for the company and the particular product line/range/SBU being investigated.

The second map should employ other axis to determine other differences or similarities between your company and its rivals.

For both maps please inform the viewer the source of the data used for each axis if possible, rather than employing your own subjective opinion.

5. Determine the competitive conditions confronting your company by performing a Porter’s Five forces for the particular product line/range/SBU being investigated.

Please make sure that in the main, you are examining the UK context, however, often the forces involved are determined internationally, so let the viewer know intimiste case.

Please ALSO present the highlights of your key group’s findings, don’t present everything you discover!

6. From the above analysis you should now assess whether the company should grow, retrench or consolidate the product line/range/SBU investigated.

Explain the reasoning behind your choice. This should be linked back to what you’ve discovered happening in the marketplace.

7. Market penetration, market development, product development and diversification offer possible tactics for achieving a company’s aim for growth.

Which one, or combination of tactics, should the company employ to achieve growth for its particular product line/range/SBU?

Further information about market penetration, market development, product development and diversification can be found in

Chapter 8 of Macintosh, R. and MacLean, D. (2015) Strategic Management: Strategists at work, London: Palgrave Macmillan (Required textbook).

In combination, these terms are known as Ansoff’s Growth Matrix.

8. Explain whether the current competitive stance of your company’s product line/range/SBU should be changed, maintained or abandoned all together?

Please note that it takes many years to establish a company’s reputation and build the necessary resources to compete in a particular way, so a competitive stance should not be abandoned lightly.

9. To complement your ASSIGNMENT, you should construct a 200 to 300-word summary of the competitive strategy lessons it learnt from analysing one of the company’s product lines/ranges/SBU’s.

 

10. You will also paste the shared link obtained from Microsoft Stream just below the summary.

11. You should place a list of  12 to 15 REFERENCES used for completing the ASSIGNMENT at the end of the document as well.

12. The ASSIGNMENT must be completed by March 10th without plagiarism with a word count of 1500 words

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