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Select a Fortune 500 international company in the service industry
Select a Fortune 500 international company in the service industry. Use your selected company as the basis for your research, prepare a paper that will:
- Describe the main line of business of the company.
- Name four of the countries in which the company operates.
- Explain in detail the implementation of the 4Ps marketing mix concept by the company.
- Describe any differences observed in the implementation of this concept, from one country to another.
APA formatted with abstract page.
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