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Select a Fortune 500 international company in the service industry

Business

Select a Fortune 500 international company in the service industry. Use your selected company as the basis for your research, prepare a paper that will:

  • Describe the main line of business of the company.
  • Name four of the countries in which the company operates.
  • Explain in detail the implementation of the 4Ps marketing mix concept by the company.
  • Describe any differences observed in the implementation of this concept, from one country to another.

APA formatted with abstract page.

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