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Management

1.4 Case Study: Airline Competitive Advantage

Overview & Requirements

Overview

Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.

Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.

Case Study Assignment

Download and utilize the APA Style Template (DOCX)Preview the document and review the Case Study Requirements section.

Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline's management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.

Follow the guidelines in the Case Study Requirements section.

Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission.

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

MGMT 221 1.4 Case Study Rubric

MGMT 221 1.4 Case Study Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeAnalysis & Content

55.0 pts

Excellent - A THOROUGH analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.

45.0 pts

Very Good - A THOROUGH analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text was submitted in the body of the text.

40.0 pts

Satisfactory - A BASIC analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.

35.0 pts

Near Failing - A BASIC analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text were submitted in the body of the text.

0.0 pts

Failing - A minimum of ONE & ONE-HALF FULL pages of double-spaced text was NOT submitted in the body of the text.

55.0 pts

This criterion is linked to a Learning OutcomeConclusion & Recommendations

15.0 pts

Excellent - The conclusion was sound AND the recommendations were ENTIRELY appropriate.

13.0 pts

Very Good - The conclusion was sound AND the recommendations were MOSTLY appropriate.

11.0 pts

Satisfactory - The conclusion was sound AND the recommendations were SOMEWHAT appropriate.

9.0 pts

Near Failing - The conclusion was NOT sound OR the recommendations were NOT SOMEWHAT appropriate.

0.0 pts

Failing - A conclusion with recommendations was NOT presented.

15.0 pts

This criterion is linked to a Learning OutcomeStyle & Mechanics

10.0 pts

Excellent - ALL sentences were properly structured and carefully focused AND the data was ENTIRELY free of spelling, grammar, and punctuation errors.

9.0 pts

Very Good - ALL sentences were properly structured and carefully focused BUT there were SOME spelling, grammar, and punctuation errors.

8.0 pts

Satisfactory - SOME sentences were not properly structured and carefully focused AND there were SOME spelling, grammar, and punctuation errors.

7.0 pts

Near Failing - SOME sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.

0.0 pts

Failing - MANY sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.

10.0 pts

This criterion is linked to a Learning OutcomeScholarly Research

10.0 pts

Excellent - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was presented.

9.0 pts

Very Good - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was NOT presented.

8.0 pts

Satisfactory - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was presented.

7.0 pts

Near Failing - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials WAS NOT presented.

0.0 pts

Failing - Scholarly research was NOT conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was NOT presented.

10.0 pts

This criterion is linked to a Learning OutcomeAPA Style

10.0 pts

Excellent - ALL of the following APA style components were provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

9.0 pts

Very Good - ALL of the following APA style components were provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

8.0 pts

Satisfactory - SOME of the following APA style components were NOT provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

7.0 pts

Near Failing - SOME of the following APA style components were NOT provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

0.0 pts

Failing - SOME of the following APA style components were NOT provided AND there were MANY format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.

10.0 pts

Total Points: 100.0

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