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If Zappos wanted to utilize data mining, they might: a
If Zappos wanted to utilize data mining, they might:
a.send a 30% off coupon code to customers.
b.post an article on the future of footwear fashion on their Facebook page.
c.survey customers on their style preferences.
d.email customers suggested products based on previous purchases.
Expert Solution
Answer is
d.email customers suggested products based on previous purchases.
Step-by-step explanation
Data mining is all about pattern in the business industry. By emailing customers based on their previous purchases, they can get feedback through which they would use to improve their future production and also help them maintain their customers.
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